Strategic marketing partner
for lifestyle brands

Fractional Marketing Director support delivering brand strategy, digital marketing, social media, and influencer campaigns to help lifestyle-led businesses grow with clarity and confidence.

Your brand is ready to grow - now you need a marketing partner who can take you there…

I offer a range of services designed to support and scale lifestyle-led, service-based businesses — whether you need someone to own your entire marketing function or support specific areas of execution.

Fractional Marketing Oversight: Acting as your off-site marketing lead — setting the strategy, managing the moving parts, overseeing freelancers, and keeping everything aligned so your marketing actually moves the needle.

Strategic Planning: Developing holistic marketing strategies aligned with your business goals.

Social Media Management: Creating and scheduling content, managing engagement, and analysing performance.

Influencer Partnerships: Identifying and collaborating with influencers who align with your brand.

Email Campaigns: Designing and executing email marketing strategies that nurture leads and drive conversions.

Blog & SEO Content: Creating high-quality, search-optimised blog content that drives organic traffic, supports your SEO goals, and positions your brand as an expert in your space.

Each service is customisable to meet your goals, whether you're launching, growing, or levelling up.

Bringing brands to life…

  • Barranca Retreats

  • The Crescent

  • Supercalla Private Properties

  • Pelo by Lago

  • Rea Rea Lodge

Signature Services

Elevate your brand with strategic marketing solutions

Strategy

With endless ways to spend your money in marketing, having a clear strategy is crucial. This process involves a discovery call, client questionnaire, and a look into your current marketing, insights and target audience. Together we will define what channels and tactics are best to to reach your target audience and drive both new and repeat customers.

See more +

Consulting

For those not ready to outsource their marketing, but want to make sure you’re heading in the right direction, my Golden Hour 1:1 Consulting Sessions are for you! Or if you need in-depth guidance with your strategy or branding, my VIP Days are tailored-to-you planning sessions in person or GoogleMeet. You’ll receive step- by-step actions and resources to support you through the process.

See more +

Social Media

Transform your social media presence with captivating content, compelling captions, and strategic paid ads. Leverage the power of social media to increase brand awareness, engage your audience, and turn followers into loyal customers.

See more +

Email Marketing

Build strong customer relationships, drive traffic to your website, increase conversions and build loyalty by delivering personalised, targeted and on brand content directly to your audience's inbox.

See more +

Unlock the full potential of your brand through strategic, creative and impactful marketing that inspires and drive results.

Benefit From:

More Time

When you put so much time and energy into your business, it can lead to a lack of work-life balance, or time to focus on important aspects like your marketing. I’ll act as an extension of your team, giving you more time to focus on your core business operations.

LESS Stress

Eliminate the hassle of managing your own marketing. Working with an expert marketer will give you the peace of mind that your budget is being thoughtfully spent and all marketing efforts are strategically planned.

Cost Savings

A cost-efficient and simplified alternative to managing your own team, or working with multiple agencies. Tap into a range of specialised services, with a single point of contact. This streamlined approach ensures clear direction, consistent messaging, and efficient execution, and results in savings and increased ROI for your brand.

REAL RESULTS

In today's crowded digital landscape, standing out can feel like a challenge and quite overwhelming. Benefit from innovative data-driven strategies that highlight your brand's unique value proposition, ensuring your message reaches and resonates with your ideal audience.

  • "She took the time to fully understand who I was as a brand."

    Renee was such an incredible help with building a great marketing foundation for my business. She was very organised, thorough and always running ahead of schedule with what needed to be done. I found her easy to communicate with. She took the time to fully understand who I was as a brand. I highly recommend her.

    Kirby Lago,
    Pelo by Lago

  • "Renee transformed my social media presence"

    Before partnering with Renee, I was struggling to come up with content ideas, constantly trying to find time to post (and often forgetting), and had no clear direction or strategy. 

    She took the time to understand my brand’s voice and audience, then implemented a comprehensive social media strategy.

    Renee brought fresh, creative ideas and transformed our social media presence to look professional, cohesive and truly reflect my brand.

    If you’re looking to elevate your social media, I highly recommend Renee.

    Leah Cindric,
    Leah Cindric Skin

  • "It helped us focus on growing the business while she handled the strategy."

    Renee looked after the marketing for my cafe, restaurant and managed the marketing launch of our catering company. Her expertise in creating a tailored marketing plan helped us focus on growing the business while she handled the strategy. Highly recommend.
     

    Harry Kapoulas
    HAM Cafe Cronulla

  • "Her management & communication processes throughout the whole journey made all the difference."

    Renee was integral in the rebrand of my business and my website redevelopment. Her management and communication processes throughout the whole journey made all the difference, she always kept me in the loop and made sure I understood what we were doing. My followers and bookings grew as a result, so I couldn’t be happier.

    Tim Kelloway
    Southside Projects

  • "She drove real results, from increased visibility, to greater customer engagement"

    Renee's expertise in managing our branding and marketing strategies drove real results, from increased visibility, to greater customer engagement and increased visitation to the venue. Knowing our marketing was in capable hands, allowed us to focus on our core operations and to deliver a great experience to our guests.


    Ross Robinson,
    George IV Inn 

HEY! I’M RENEE

Your off-site marketing partner — ready to handle it all, so you don’t have to.

If we’re going to work closely together, you might want to know a little about who I am and why I do this work.

Golden Days Marketing was born from a desire to reignite my passion for marketing during a transformative season — maternity leave, coupled with the challenges of COVID lockdowns. Like many, I found myself rethinking the “working grind” and craving a version of success that made space for both purpose and presence. I wanted to build a business that aligned with my values, supported my family life, and let me do meaningful work with brands I genuinely believe in.

After 15+ years in fast-paced agency and in-house marketing roles — across fashion, beauty, hospitality, and lifestyle — I knew it was time to take the leap. With two little humans in tow and a big vision in heart, Golden Days Marketing came to life.

As your fractional marketing partner (think: your go-to marketing lead, without the full-time overhead), I help lifestyle-led brands grow with clarity, confidence, and consistency.

Let's discuss how we can work together to grow your lifestyle brand.

READY TO ELEVATE YOUR MARKETING?

You’re just two clicks away from marketing that’s going to transform your business.

Head to my contact page, fill out the form and I’ll be in touch to arrange a 15 minute kick-off call. Can’t wait!