Social Media Strategy & DIY Starter Kit

Our Social Media Strategy & Starter Kit gives you everything you need to establish a consistent, professional online presence tailored to your brand and ready for growth.


A one-off package designed for you to implement yourself with all the strategy, tools, and templates you need to show up with confidence.

Perfect for:

Small business owners and solo professionals who want to set a strong foundation for their social media presence without ongoing management fees.

If you’re ready to take your brand from “posting when you remember” to strategic, on-brand, and engaging, this package is for you.

What’s Included:

Social Media Strategy

A personalised strategy designed to give your brand clarity, direction, and confidence online.

Includes:

  • Brand questionnaire and 1-hour phone consultation to define your goals, objectives, and to learn about your brand.

  • Brand ‘one-pager’ to define your brand voice, unique selling points & key messages

  • Target audience definition / persona creation

  • Content pillar creation

  • SEO-optimised Instagram bio updates

  • Instagram highlight covers - About, FAQs, Services, Reviews

  • Creation of 3 story highlights (3 slides for each)

  • Comprehensive content idea bank covering 4–6 key pillars

  • User-Generated Content (UGC) strategy

Social Media DIY Starter Kit

The practical tools to help you implement your new strategy with ease.

Includes:

  • Visual grid preview/mock-up

  • Content calendar template (Google Sheets) with a simple posting schedule

  • 10 custom Canva templates (5 posts and 5 stories) — on-brand, easy-to-edit designs

  • 30 days of ready-to-use captions (2 image-based posts + 1 reel idea per week + 2 stories per week)

  • Access to me via private WhatsApp for 30 days for feedback, troubleshooting with implementation, and idea sharing

Timing

Allow up to 3 weeks from receiving all onboarding elements (brand guidelines, imagery, and deposit) for delivery of your full Social Media Strategy and DIY Starter Kit.

Investment

$2,700 + GST

What You’ll Need

To get the most out of this package, you’ll need:

  • A brand logo

  • A brand style guide (including fonts and colour palette)

  • Content and imagery ready for use

  • An active Instagram account

If you don’t have these yet, I can guide you through brand development options before starting.

Ready to build a solid foundation for your social media?

Let’s bring your brand to life online, with clarity, confidence, and ease.

ENQUIRE NOW